A client avatar is a detailed profile of the sort of person you want to be your ideal client. When you have a client avatar in place, you will be able to:
- Reach out to and service a niche where you are recognised as the leading expert
- Craft your marketing message so that it appeals to a specific person as opposed to being a generic message
- Reach out to more of the right sort of clients because the “wrong” ones will not be interested in what you have to say
- Save money because you will not be spending money on marketing activities that don’t work for you
Creating a client avatar is easy, all you need to do is create a template based on information that will help you profile your most valued client. At the end of this post, there is a free template that helps you create your own client avatar.
If you think that you don’t need an avatar because your yoga business appeals to everyone, think again.
You can surely offer yoga to everyone, but when you get clear on the type of practitioner that you want to work with, business is easier, because you are focused on the person you want to work with most.
ALSO, you will find that these clients spread the word about your yoga business to their friends and family members. This means that you will be found on social media, drawing more people to you. When you look closely at your customers, you will find that these clients will very likely share demographics in common, they will often hold similar values and they will be motivated by similar things.
In an ideal world, yes, you could teach yoga to anyone, but wouldn’t you prefer to focus on the group that provides you with the best results and gets the best from you?
By focusing all of your attention on your core customer group, you will be able to attract the right people and give them exactly what they are looking for.
The key reason for this competitive advantage comes with the fact that you can now tailor your message exactly to the right sort of customer. Don’t you think you can benefit by:
Using the language that your customers use and feel comfortable with
Creating the sort of offer that your ideal customer will respond to
Filtering out the sort of clients that you would prefer to not work with and focus on the ones you do
By creating a client avatar, you can remove much of the guess-work involved with marketing and reaching out to your audience. This saves time, it saves money and it helps you make decisions that move your yoga business in the right direction
Get started now, download your FREE client avatar template!